Put Your Products on Page One by Mastering Amazon SEO
Want to make more sales? You need to put your products on page one. Here's how to use Amazon SEO to rank higher and sell more.
Have you started selling on Amazon and you feel like nobody sees you? Are you feeling like you're wasting time? Here's the thing.
Amazon is about to gobble up almost 50% of the entire e-commerce market in the United States. The closest second? eBay with only 6.6% market share.
Whatever you're trying on Amazon, it's not a waste of time. All you need is a little help.
What if we tell you that we can help you unlock your selling potential? We're talking about Amazon SEO.
If you want unparalleled sales and get yourself into the first page, here's how to rank high on Amazon. Let's do this.
What is Amazon SEO?
Before anything else, let's talk about Amazon SEO or Search Engine Optimization. What is Amazon SEO?
Like how it works for Google, Amazon search engine optimization is almost similar. It's how you improve your product web pages to match Amazon's algorithm.
How you do it is by trying to match the current standards the algorithm has, you aim for better visibility. In turn, you want this to convert to more sales.
To perform Amazon SEO, you need to do a few changes and be patient about them. Optimization takes time to take effect, and you would need to wait for results to come on. You might also need to invest in an Amazon SEO tool to make the best of your strategy.
1. Optimize the Product Title
Let's start with the most critical approach to the e-commerce platform. We're talking about the Amazon product title optimization.
An essential element of Amazon SEO about relevance is the product title. It should contain as many of the most relevant keywords as possible.
Some essential takeaways to Amazon product title optimization include:
- Your Brand Name
- What's the product used for
- Color options
- Size options
- Quantity if sold in packs
Make sure that the title makes sense. Otherwise, you might get penalized for keyword stuffing. One of the most recommended styles is to do this:
Brand+feature+material+key ingredient+product types+model number+size+quantity+color+flavor
This combination can make sure you don't overstuff. Follow it for your product title with the same category keywords.
2. Prevent Keyword Stuffing
If you're going to use keywords, make sure to prevent repeating them over and over again within your pages. This is another form of keyword stuffing! The Amazon search engine optimization algorithm is sensitive with these.
On the meta tags, list as many related keywords without repeating yourself.
Try to predict what kind of person would look for your product and what keywords will they use. Understanding your customer's buying intent can be key. It's there to help you appreciate what keywords they will use.
3. Answer Your Seller Questions
While figuring out what is Amazon SEO, the least bit you can do is answer the seller questions where you can. Up to a good 81% of consumers research before buying. This means they will have issues for an unknown product.
Answering the burning questions that people have is not only a vital engagement tool for you. It's a free way of using branded keywords while taking care of queries.
Where you can, you might want to add details in the product description that people ask on the FAQ.
4. Maximize Product Title Length
One of the simplest ways how to rank high on Amazon is to maximize the number of available characters in the title.
According to Amazon's product title requirements, 50 characters is the maximum limit for product titles. Some categories allow you to have longer, with character suppression at 250 characters.
We do, however, recommend running it up to around 110 to 140 characters in organic results and about 30 in rail ads. The mobile version uses between 55 – 63 characters.
What's the takeaway in all of this? The idea of Amazon search engine optimization is to use the most relevant keywords first.
We want to make sure our customers know what we're selling. This means that keywords with higher relevance should go first.
5. Clear Benefits, Not Features
Why is a marketing technique added as a tip? Here's the thing. The product description is an element of what is Amazon SEO.
Adding a clear message of benefits on your product description rather than features improve your relevance and conversion rate.
People want to know what they'll get from your product. Tell them how it can improve their life once they buy from you.
It's best to add benefits as bullet points to make them more transparent. Bullet points don't have ranking influence, but easy to read benefits can convince people better. More people convinced means more money as an FBA seller.
6. Fill Up on Your Backend Search Terms
Take advantage of your backend keywords by adding long-tails and questions. Amazon does not care a lot about the backend and customers can't see them. Since they're under the hood, you might want to be liberal with the keywords.
Add keyword variations in the backend search terms as well! For example, if you're selling camping gear, you can add any combo of:
- camping gear for cold climate
- camping gear for snow
- hiking gear for cold climate
- tents for snow
- camping tents for cold climate
The number of combinations doesn't matter, but make sure to prevent any duplicates. Where you can, use Amazon SEO tools and even FBA consultancy to get help ranking your pages and make money on Amazon.
7. Having Sales Issue? Aim for Great Reviews
Sales will always be the top factor when it comes to Amazon search engine optimization. More sales = more visibility. If sales are the issue, then go for the second most crucial factor: reviews.
Amazon values its customer feedback, so much so that having a couple of reviews can skyrocket you many pages towards the front.
Make sure to aim for ways to invite your buyers to review the product. Use Amazon SEO tools to provide a post-sale follow up emails and build rapport.
It's best to be careful with this, as some customers think receiving extra emails that ask for reviews is annoying.
Do your best to generate honest feedback and unbiased reviews.
Why You Should Learn Amazon SEO from FBA Mentors
Understanding how Amazon's search engine algorithm is one of the keys to getting ahead of other sellers. A solid understanding of how it works can lead to better rankings.
Keep one thing in mind. The goal of Amazon SEO is two-fold. It's to show the most relevant products that match the buyer's intent and make a sale.
If you want more ways to learn about Amazon and the Amazon FBA, then we can help you at FBA Coaching.
We'll work to help you reach your eCommerce goals – whatever they are. Take a look at how we can help better right here.